The Birth of Coffee, will be at
The Peggy Notebaert Nature Museum
in Downtown Chicago
Februrary 12-May 9th, 2010

The exhibition is sponsored by Intelligentsia Coffee.


The Birth of Coffee Traces the Origins of the World's Coffee Culture

Art Exhibition at the Peggy Notebaert Nature Museum Begins February 12

CHICAGO (December 17, 2009) Author Linda Rice Lorenzetti and photographer Daniel Lorenzetti traveled a quarter of a million miles to trace the origins of America's favorite morning drink. The result of their journey, The Birth of Coffee, will be on display at the Peggy Notebaert Nature Museum beginning February 12.

The photography exhibition, based on the book of the same name by Daniel Lorenzetti and Linda Rice Lorenzetti, chronicles the lives of coffee growers in Brazil, Ethiopia, Yemen, Guatemala,Indonesia, Colombia, Costa Rica and Kenya. Black-and-white photographs specially toned in and toned with coffee are interwoven with eclectic anecdotes and facts, bringing to life the stories of the diverse people who pick, plant and produce coffee to foster a better appreciation of the worldwide morning brew.

"Through this project, we realized that people often take coffee for granted," said Daniel Lorenzetti. "It's truly amazing to see and understand the process of getting coffee to the table. From the agricultural stage, through the refinement process, to selling at markets and performing traditional local coffee rituals, there are so many aspects that make up coffee production."

Alvaro Ramos, director of exhibits at the Nature Museum, said he hopes the exhibition will help foster a deeper appreciation for the long hours and hard work that goes into every cup of coffee."Because we are a coffee culture and view coffee from a consumer standpoint, we don't often think about what goes into making a cup of coffee," said Ramos. "This exhibition is fascinating because it puts us in touch with the origins of the beans, beginning with the cultivation of coffee trees on mountainsides around the world. By documenting the stories of coffee farmers as well as the coffee production process, these photographs shed light on the complexity of our global food systems."

The Birth of Coffee, which includes approximately 40 photographs and narrative text, will be on display at the Peggy Notebaert Nature Museum February 12, 2010 through May 9, 2010. The exhibition is organized by The Image Expedition and is sponsored locally by Intelligentsia Coffee. Admission to the Museum, including special exhibitions, is $9/adult, $6/child 3-12, $7/seniors and students. Thursdays are suggested donation days. Located at 2430 North Cannon Drive in Chicago's Lincoln Park, the Museum is open weekends from 10 a.m. to 5 p.m. and weekdays from 9 a.m. to 4:30 p.m. For more information,visit or call 773-755-5100.